0432 617 121 simon@lotusamity.com

Virtual startup CFO

A virtual startup CFO is an expert who can take care of all the financial aspects of your startup and most importantly guide you through what can be a daunting and demanding process.

At Lotus Amity we help you raise that much needed capital.  We make sure you get the value for your business and on terms that aren’t going to come back and bite you.

We help you drive value in your business, whilst looking out for you and minimising your risks.

“We are twice as likely to fund a startup with a qualified and experience CFO on board than not.  It’s a great comfort and reduces some of the risk.”, Major Australian bank

Lotus Amity Virtual Startup CFO services include:

  • Financial modelling – financially what is your business going to look like?
  • Cash flow – how much does your business need to survive and how it going to be generated?
  • Valuation – what is your business worth?  How much should investors be paying for shares?
  • Raising finance – how much and from whom?
  • Shareholder agreements – what commercial aspects should be included?
  • Capital structure – should you use a company or operate as a sole trader?


Simon Cook, Valuations, Forensic Accounting, Virtual CFO. CA Accredited Business Valuation expert, Chartered Accountant and Certified Fraud ExaminerSimon specialises in providing Virtual CFO services. Prior to founding Lotus Amity, he was a Corporate Finance partner with BDO Australia. He has also held senior management positions with Deloitte and Crowe Horwath. He has nearly 20 years of international experience helping start-ups and established companies with growth and performance. Prior to specialising in finance, Simon worked in international Sales & Marketing.

Simon is a Fellow of the Institute of Chartered Accountants of England and Wales and a member of the Institute of Chartered Accountants of Australia & New Zealand. He holds a degree in Business Economics and Management Studies, a Masters Degree in Hospitality Management and a Graduate Diploma in Applied (corporate) Finance. He is a graduate of the Australian Institute of Company Directors.

Lotus Amity provide Financial Clarity

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