Select Page

Our Blog

I like Professor Damodaran’s simple Bermuda triangle of valuations.

According to the Professor, the three simple truths of valuation (the sides of the triangle) are:

All valuations are biased. You just need to think about how you are biased and by how much. Be aware of your preconceptions. There is no true value.

Valuations are not precise. They involve uncertainty. The more uncertainty, the more insight you can bring as a valuer. Don’t be afraid to embrace uncertainty.

The more complex a model the further you move from reality. Your understanding of the valuation model is inversely proportionate to the number of inputs! Who is controlling the valuation, you or the model?! Keep it simple.

Simon is a Chartered Accountant Business Valuation specialist. Simon specialises in providing valuation services. Simon provides valuation services in disputes, for raising finance, for restructuring, transactions and for tax purposes.


Simon specialises in valuing private businesses and quantifying damages. He is a Chartered Accountant Business Valuation Specialist and Forensic Accounting Specialist with Chartered Accountants Australia and New Zealand (CA ANZ). He chairs the CA ANZ Business Valuation group for Queensland and is a member of the CA ANZ Trans-Tasman Business Valuation Committee.

To know more about Simon Cook -- Click Here

You may follow Simon Cook on Facebook: Simon Cook, on Twitter: @Simon Cook and Linkedin: Simon Cook